Pivoting to a New North Star

It’d be cheesy to start with, “long time, no post” but here we are. My last post on this blog was 2022, which feels like a world away. A lot has changed, a lot has stayed the same… but my love for blogging never really went away; I’m happy to have my little carved out platform that’s not algo-driven. So let’s talk about a new North Star.

I’ve moved from San Francisco

After nearly 15 years in the Bay Area, I’ve moved out to Arizona to start an adventure that has had tons of twists and turns after only a few short months.

Jose and I moved out here at the tail end of 2023 and it’s been fascinating to experience the world outside of the bubble that is San Francisco. I’d be lying if I said I didn’t miss home but I’ve gotten a lot better about accepting my Desert Era. It’s taken a lot from me, but after four months, I’m starting to find my sea sand legs.

I’m pivoting the direction of the Youtube Channel to a new North Star.

Sounds dramatic, but the pivot is in a way that makes me happy and more fulfilled. It had gotten to the point where I was known as someone who would only make tutorials, only talk about fitting adjustments and to be honest… it was boring and formulaic. It felt like more of a drag than a joy, so I want to bring the channel back to its roots: vintage fashion and the 40s and 50s lifestyle.

For years, people had followed me strictly because I’ve taught them how to press a corner seam, or how to use a french curve, talking about fabrics and swatch books. I’ve appreciated the support over so many years! But I’m ready for a change, so the channel is starting to trend more towards the fashion and culture of the 40s and 50s, which unlocks so many more opportunities for being creative again.

I’m going to start blogging more regularly again.

Because the channel is changing, it made sense for this blog to change, too. I’ll be moving towards a more casual, relaxed tone to share inspiration, projects worked on, and some of the behind the scenes of being a content creator.

I’m under no illusion that readership will be small and this is more of an artistic exercise… but I’m excited to talk about what I’m working on without the expectation to perform. Things I’m already considering writing about include:

• Wins and challenges of working on any particular video and growing the channel
• Research I’m doing for upcoming pieces of content, including thoughts on books I’m reading, media I’m consuming, or anything that’s informing what it is I’m creating
• Round ups from what is happening on YouTube and Instagram, but with more context

Some of my older posts will remain, though most will be removed, only because they’re so old and dusty that maintaining that old content doesn’t make sense anymore (heck, there are an insane amount of broken images and links on those old posts!)

Regardless, I’m happy to have brought blogging back into my life, since it’s always been one of the things I’ve missed most in the hustle of the social media landscape.

Here’s to turning a page to what’s next~